SparkFire Branding LLC

Storytelling Makes the Difference

Starting with the Why

We reignited the regional love for this brand by letting people behind the scenes into what drove the vision and decisions behind this farm-to-table community.

Website

We explored six different themes in our Expressioneering process, landing on one that weaved the top three reasons people buy at Willowsford into a story about challenging the status quo and working from possibility. On a practical level, we also highlighted the 6 USPs on the home page and got people oriented to the four villages and closest information center.

Good Press

In a 12-page broadsheet inserted into the Washington Post and other local newspapers, we further told the story of Willowsford. We explained the thinking behind the planning, the possibilities that were created for amenities and programming, and the way the farm and conservancy evolved, all while selling exclusive home designs.

Interactive Information

We redesigned the touch screen experience in Willowsford’s two information centers to aid in a seamless community presentation and an intuitive builder overview.

From the Social Scene to the Main Events

To entice new prospects and realtors to the community, we promoted the newly-branded Willowsford and a series of events through e-flyers, banner ads and social media.

The SparkFire team has provided a fresh perspective…

and creative approach to our community marketing and advertising. I have been consistently thrilled with the decision to trust their team with the Willowsford Brand. The comfortable and collaborative dynamic Sparkfire provides has allowed our teams to develop cohesive and compelling marketing campaigns, resulting in greater market awareness, traffic and sales.

Stacey Kessinger, Vice President of Marketing, Willowsford

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