SparkFire Responsible Use of Technology Statement

At SparkFire, we use every technology tool — including AI — the same responsible way we’ve used Adobe design software for decades: as a supportive aid that works with our real-estate marketing expertise, never in place of it.

Whether it’s AI for faster research and trend analysis, analytics platforms for deeper performance insights, or web frameworks for rich progressive web and mobile experiences, the guiding principle never changes: technology simply accelerates what we do so we can focus on what matters most — creating delightful, informative websites and campaigns that genuinely connect people to your master-planned community. Every final strategy, positioning, design, message, and campaign remains 100% human-directed by our experienced team. We are committed to the highest standards of trust, legal compliance, and responsibility by:

• We maintain full transparency — any use of technology enhancements is disclosed on request

• We never train models or systems on client data

• We ensure every image, graphic, font, illustration, photo, video, and creative asset is either originally created by us or properly licensed.

• We strictly adhere to HUD Fair Housing guidelines, federal advertising regulations, and truth-in-advertising standards

• We actively review every deliverable for accuracy, authenticity, and brand alignment.

This disciplined, human-first approach gives our developer and homebuilder partners complete confidence that their marketing materials, websites, online presence, and community offerings are not only creatively outstanding but also ethically sound, properly licensed, and built for long-term success in the marketplace.