2021 was a big year for SparkFire—not only for our team but also for the people and communities we get to call our clients. Thank you for making our favorite moments possible.

Let’s take a look back at some of the highlights from last year. In 2021 we…

• Came back to the office! We implemented a hybrid workweek mid-year and it’s felt great for the team to meet face-to-face for brainstorming and review sessions (and some pretty drool-worthy snack breaks).
• Refocused energy on our own social media presence. #SparkFireBranding
• Jaimee was invited to join the leadership team of the ULI Community Development Council (Gold Flight).
• Wrote, designed, coded, and launched three new websites for clients. Check the websites for TerraBella Village, Vineyards at Chatham Park and Waterside Place at Lakewood Ranch.
• Two new team members joined our team. In January, Connor came on board as an Interactive Developer and in April, Kelly joined us as a Copywriter/Creative Associate, who had previously been on the Willowsford marketing team.

• Celebrated with Hartland for winning ‘best website’ at the Great American Living Awards.
• Got to see the design of Hartland’s Greeting House come to fruition.
• Built out two new touchscreen experiences for the opening of new community information centers for both Hartland and Chatham Park.
• Celebrated with Lakewood Ranch for becoming the ‘best-selling master-planned community in the country.’ And later in the fall, for winning Silver National awards for ‘best lifestyle program’ and ‘best lifestyle director’ – teeing them up to win Gold next year!
• Designed and opened the Chatham Park sales center in their mixed-use Mosaic neighborhood.
• Produced 102 new collateral pieces. From business cards, postcards, rack cards, tri-folds, brochures, and magazines to maps, fliers, banners, a-frames, window clings, invitations, influencer boxes, and fence wraps. If you can think of it—we’ll get it done!

• Jaimee and Kim traveled to Southwest Florida to see the team at Lakewood Ranch and finally see Waterside Place completed, which we had so much fun marketing all year long!
• Flew in Connor, our interactive developer, from Chicago for a surprise team dinner.
• Celebrated with Hartland for winning ‘best website’ at the Great American Living Awards.
• And finally, to end the year, we celebrated the holidays together as a team at one of our favorite restaurants…that just so happens to specialize in cooking with chocolate.

As we look forward to the coming year, we’d like to thank all of our amazing clients who allow us the room to do what we do best. And of course, none of it could happen without our talented team!

HAPPY 2022, LET’S MAKE IT A GREAT ONE