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Style Points
Extending a Brand
K. Hovnanian turned heads with the introduction of Line K at Willowsford, the first to bring the modern farmhouse to Virginia. Windmill at Line K was an extension of that initial collection, and we were asked to spread the word.
Expressioneering
As an extension of the original Line K brand, we explored different possibilities for the Windmill Collection so that it related to the larger brand but could stand alone, as well.
Print Ad
Print ads were strategically placed to gain the attention of style enthusiasts in the homebuying market and promoted the unique collaboration between Piet Boon and K. Hovnanian Homes.
