Game-Changing Plans

Waterside is a 5,000-home mixed-use village within the master-planned community of Lakewood Ranch. With 7 lakes, a waterfront town center, and the prestige of a Sarasota address, Waterside’s multi-generational appeal will bring a new dimension of rich daily experiences to the community.


Our challenge here was to find the right tone. Is it Sarasota sophisticated? Nature-focused and serene? Fresh, young and vibrant? We played with a number of options and fused what worked best from each.


With fresh colors, warm photography and a contemporary design, this website introduced Waterside and piqued interest, leading to 733 registrations in 3 months.


Taking a cue from the website, the print ad placed nationally in Town & Country shows a fresher side to Lakewood Ranch.


Designed to help each homebuilder present their materials in a cohesive way that sells community first, home second, the brochure reinforced the brand with graphic continuity.