Waterside is a 5,000-home mixed-use village within the master-planned community of Lakewood Ranch. With 7 lakes, a waterfront town center, and the prestige of a Sarasota address, Waterside’s multi-generational appeal will bring a new dimension of rich daily experiences to the community.
Our challenge here was to find the right tone. Is it Sarasota sophisticated? Nature-focused and serene? Fresh, young and vibrant? We played with a number of options and fused what worked best from each.
Our goal was to maintain the sophistication a Sarasota address brings, stay focused on nature and waterside living, and keep the tone fresh and vibrant. Our website design features striking photography and a user-friendly design to make it easy to explore all of Waterside’s new home offerings.
Taking a cue from the website, the print ads placed nationally show Lakewood Ranch living with a twist.
With Waterside’s digital ads, we were able to communicate the many reasons the community stands out in just a few frames which would lead prospects directly to the website. The creative for the Google and Facebook ads reflected the new website while also relaying the playfulness of the community in the design.
Part Nature. Part Playground. All Home. Waterside is more than just a place for living. It’s a place for outdoor exploration and adventure, for shopping, dining, and socializing. Nestled among seven lakes, every neighborhood in Waterside will have its own amenities and will be connected by trails to each other and to the lively Waterside Place town center.