Virginia Village was the very first shopping center in Leesburg, Virginia. While urban infill plans are underway to make it a truly mixed-use, dynamic community, SparkFire was tasked with creating a website that would highlight its current tenants and traditions, such as a year-round farmers’ market and an annual holiday event when Santa arrives by helicopter.
As we reinvigorated Virginia Village as a regional destination, we highlighted the businesses that are already known and loved by locals.
We created a series of full-page print ads in the local paper that profiled the people and stories behind the local businesses that call Virginia Village home.
The website was created to capture the richness of the property's history as Leesburg's first shopping center, as well as to promote the shops and restaurants already there.
In its early years, Santa made his arrival each year by helicopter. The developer brought this tradition back, which has attracted crowds and become an annual tradition, once again.