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Head for the West
Continuing a Legacy
As the Hershey Trust Company envisioned a mixed-use community for land adjacent to Penn State Hershey Medical Center, they called on us to create a brand identity and early communications to help attract commercial and residential development partners while educating the community at large.
Expressioneering
Our creative process helped the team explore different expressions for this community of Main-Street-style retail, restaurants, recreation and residential offerings.
A Brand is Born
The chosen logo mark wraps the W in an E that denotes the direction of the community in relation to downtown Hershey, while the color palette is a contemporary nod to the chocolate industry for which the town is known.
