Whether you’re a high school ice hockey fan or a competitive figure skater, Ashburn Ice House is the place you go. With new competition on the horizon, we helped reinforce their position as the hometown rink with the tagline, “Where Loudoun County Skates.”
Our print campaign was created to connect with competitive skaters (both figure skaters and hockey players), as well as parents considering enrolling their children in skating lessons.
Working with the existing website platform the Ice House was using, we made design suggestions to help create a unique brand experience without modifying code.