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Humans have been telling stories from the beginning of time. We use stories to maintain a sense of shared history, to assert the character of our communities, and to learn how to behave individually and as societies.
Plus, stories also save us from making all our own mistakes if someone else does it for us and cares to tell the tale.
If you’re looking to create long-term value for your community, crafting the narrative that shapes it is critical from the start, and understanding how the story can and should evolve over the lifespan of the community can be helpful in navigating your communications and community relations.
I recently joined Dan Slone, who is a lawyer, novelist and “vision wallah,” and Monaca Onstad, Community Relations Director for Lakewood Ranch, to present this framework to the Urban Land Institute Community Development Council. Enjoy!
